The secret to a successful campaign lies in the convergence of a good concept, well written copy, a great visual with interactive and effective and creative branding which includes BTL Advertising , Corporate Brochure, Point of sales collateral, Annual report, event and exhibition, ATL Advertising Print, TVC, Radio . To identify how far the brand must “travel” perceptually in order to be competitive, we construct a branding strategy in order to create a positive and effective impact.